The new rules of marketing and pr pdf free download

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Oracle acquired Sun Microsystems in 2010, and since that time Oracle’s hardware and software engineers have worked side-by-side to build fully integrated systems and optimized solutions designed to achieve performance levels that are unmatched in the industry. Early examples include the Oracle Exadata Database Machine X2-8, and the first Oracle Exalogic Elastic Cloud, both introduced in late 2010. Oracle’s SPARC-based systems are some of the most scalable, reliable, and secure products available today.

Sun’s prized software portfolio has continued to develop as well, with new releases of Oracle Solaris, MySQL, and the recent introduction of Java 7. Oracle invests in innovation by designing hardware and software systems that are engineered to work together.

Toll Free in the U. In January 2012, the European Commission proposed a comprehensive reform of data protection rules in the EU.

On 4 May 2016, the official texts of the Regulation and the Directive have been published in the EU Official Journal in all the official languages. While the Regulation will enter into force on 24 May 2016, it shall apply from 25 May 2018. The Directive enters into force on 5 May 2016 and EU Member States have to transpose it into their national law by 6 May 2018. The objective of this new set of rules is to give citizens back control over of their personal data, and to simplify the regulatory environment for business.

The data protection reform is a key enabler of the Digital Single Market which the Commission has prioritised. The reform will allow European citizens and businesses to fully benefit from the digital economy. Whenever you open a bank account, join a social networking website or book a flight online, you hand over vital personal information such as your name, address, and credit card number. What happens to this data?

Could it fall into the wrong hands? What rights do you have regarding your personal information? Everyone has the right to the protection of personal data.

Under EU law, personal data can only be gathered legally under strict conditions, for a legitimate purpose. Furthermore, persons or organisations which collect and manage your personal information must protect it from misuse and must respect certain rights of the data owners which are guaranteed by EU law.

Every day within the EU, businesses, public authorities and individuals transfer vast amounts of personal data across borders. Conflicting data protection rules in different countries would disrupt international exchanges.